Story image

Cambium Networks appoints Mary Peterson as SVP & CMO

16 Dec 2019

Cambium Networks has appointed Mary Peterson as its new senior vice president and chief marketing officer.

Peterson was formerly vice president of global marketing for Ruckus Networks. She will be responsible for maintaining Cambium Networks' leadership position in Fixed Wireless Broadband (FWB) while building a challenger brand in the enterprise wireless segment. She is chartered with building an integrated marketing strategy that advances Cambium Networks' global strategy of strengthening its market recognition and accelerating growth.

Peterson will report to Cambium Networks CEO Atul Bhatnagar.

"Mary has successfully led global marketing teams and understands how to effectively engage customers and partners in conversations about the rapidly evolving edge of the network," says Bhatnagar.

"She brings a strong record of aligning sales and marketing strategies which is invaluable as the lines blur between the traditional sales motions and digital marketing. I'm excited to have her as part of the team as we extend our leadership position in Fixed Wireless Broadband, into end-to-end wireless fabric platforms that perform under the most demanding conditions."

Peterson is described as a sales focused technology marketing executive with more than 20 years of experience developing global marketing teams that have successfully grown brand awareness, audience engagement and achieved scale with channel partners.

Previously at Ruckus Networks, Peterson led the marketing digital transformation and development of a demand generation engine as well as managed field and partner marketing, event marketing and social and influencer communications. Her Silicon Valley based marketing career also includes a range of marketing roles in HP Enterprise and Compaq Computer.

"I'm proud to join Cambium Networks; we're laser focused on strengthening wireless connections between people, places and things," says Peterson.

"We have some of the best radio engineers in the industry and are poised to be a leader in the convergence of the wireless Wide Area Network (WAN) and Local Area Network (LAN), delivered as a combined service by our partner community."

Cambium Networks is a global provider of wireless networking solutions. It is headquartered in the United States and has offices in India and the United Kingdom.

Story image
02 Jan
New study reveals ‘huge’ gender disparity in Indian businesses
"The Zinnov-Intel India Gender Diversity study offers valuable data, insights and industry best practices that would be instrumental in furthering the goal of 'Be-WISE' to accelerate inclusive participation of women in the workplace."More
Story image
26 Nov
How mathematics can limit gender bias in AI & ML
A new research paper outlines how machine learning designers can safeguard their creations against the undesirable effects of racial and gender bias.More
Story image
05 Dec
Understanding customer diversity key to omnichannel experience
Millennials and Generation Z are transforming the customer experience, and businesses can only grow sustainability if they deliver what customers expect.More
Story image
21 Nov
VMware shines spotlight on tech as a force for good
VMware’s vFORUM Singapore has created new possibilities for the Association for Persons With Special Needs, a social service agency that provides education for people with mild intellectual disabilities.More
Story image
04 Nov
Samoa to host ITU’s global Girls in ICT Day 2020 celebrations
The celebration, which is held in April every year, aims to raise visibility and the importance of bringing women into ICT careers.More
Story image
25 Nov
Nutanix appoints new chief commercial officer Tarkan Maner
Maner will be responsible for leading Nutanix’s global business development and corporate development efforts, with a focus on strategic partnerships, alliances, system integrators, and service providers.More